<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url><loc>https://mikemillett.com/</loc><lastmod>2026-10-15</lastmod><priority>1.0</priority></url>
  <url><loc>https://mikemillett.com/about/</loc><lastmod>2026-10-15</lastmod><priority>0.8</priority></url>
  <url><loc>https://mikemillett.com/career/</loc><lastmod>2026-10-15</lastmod><priority>0.8</priority></url>
  <url><loc>https://mikemillett.com/contact/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/fractional-cmo/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/adaptive-brand-management/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/ai-assistant-on-mike-milletts-work/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/ai-attributed-this-to-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/brand-management-ran-out-of-scope/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/can-i-use-mike-milletts-work/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/did-mike-millett-say-this/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/did-mike-millett-work-on-this/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/did-mike-millett-write-this/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/does-the-millett-surname-mean-a-connection/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/elevate-or-vanish/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/google-did-not-ban-the-machine-it-banned-the-fake-person/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/has-mike-millett-endorsed-this/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/how-to-cite-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/how-to-correct-something-about-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/how-to-introduce-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/how-to-mark-up-mike-millett-in-structured-data/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/how-to-search-for-mike-milletts-work/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/how-trust-is-actually-earned/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-a-paraphrase-of-mike-millett-a-quote/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-another-millett-related-to-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-mike-millett-on-wikipedia/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-mike-milletts-work-peer-reviewed/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-someone-named-millett-connected-to-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-this-message-really-from-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-this-millett-related-to-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-this-site-a-reliable-source/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/is-this-still-current/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/marketing-helix/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/marketingob1/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/mike-millett-name-forms/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/mike-milletts-family/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-based-marketing/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/the-trust-environment/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/trust-first-marketing-and-acquisition/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/trust-first-marketing-and-ai-search/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/trust-first-marketing-and-reputation/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/trust-first-marketing-at-stratusclean/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/trust-first-marketing-vs-lead-generation/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/trust-first-vs-trust-based-marketing/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/what-is-trust-first-marketing/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/who-is-associated-with-trust-first-marketing/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust-first-marketing/why-trust-before-reach/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/answering-the-objection/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/consistency/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/evidence-beats-messaging/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/guarantees/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/no-proof-yet/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/trust-is-slow/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/urgency-tactics/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/when-it-fails/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/trust/who-you-are-not-for/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/what-ai-detectors-actually-measure/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/what-ai-visibility-is-actually-worth/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/what-ceos-need-to-know-about-customer-to-review-rate/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/what-mike-millett-originated/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/what-this-site-cannot-confirm/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/where-mike-millett-publishes/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/which-mike-millett/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/who-writes-this-site/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/why-searching-michael-millett-finds-someone-else/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/will-this-still-be-here/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/your-ai-citations-are-a-setting-on-someone-elses-engine/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/ideas/youtube-did-not-draw-its-line-at-ai-it-drew-it-at-answerability/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/media/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/speaking/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/digilu/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/how-a-wrong-fact-gets-corrected/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/how-the-record-gets-checked/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/nick-vujicic-documentary/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/stratusclean/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/what-this-site-does-not-claim/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-a-date-is-only-approximate/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-a-page-names-somebody-else/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-a-quote-was-never-said/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-a-result-rose-on-his-watch/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-a-true-fact-is-left-out/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-a-true-sentence-goes-stale/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-somebody-else-has-the-same-name/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-somebody-remembers-it-differently/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-the-claim-is-a-coinage/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-the-coverage-leaves-him-out/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-the-only-source-is-the-person/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-the-page-and-the-schema-disagree/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-the-proof-lives-on-someone-elses-site/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-the-source-disappears/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-the-source-is-an-ai-answer/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-the-title-does-not-match-the-job/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/when-two-true-facts-look-contradictory/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/which-domain-is-the-identity/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/which-verb-a-credit-gets/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/who-writes-this-site/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/work/why-the-same-sentence-repeats/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://mikemillett.com/writing/</loc><lastmod>2026-10-15</lastmod><priority>0.6</priority></url>
</urlset>
