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MIKE MILLETT

Career

Where he has worked, what he was responsible for, and what came of it.

Thirty years across brand, reputation, search and growth work. Product brands and franchises, law firms, local service businesses, personal brands, ministries and nonprofits. Entries below carry only what can be sourced; where a date or a figure is not established it is left out rather than estimated.

  1. Digilu 1999 to present

    Founder

    Founded in 1999 and now operating as an Adaptive Brand Management company: continuous responsibility for a client's trust, visibility and relevance rather than a project with an end date. Digilu builds and runs the measurement behind that work through The Observatory, its internal intelligence layer.

    The Digilu relationship · digilu.com

  2. Stratus Building Solutions, then StratusClean

    VP of Marketing

    Led marketing for a national commercial cleaning franchise, including the digital ecosystem and marketing infrastructure, brand positioning, and the multi-year rebrand that ended with Stratus Building Solutions becoming StratusClean.

    The average Google rating rose from 3.4 to 4.7. Revenue roughly doubled. The brand was recognised by Entrepreneur Magazine as a fastest growing franchise in North America for four consecutive years.

    Roughly four years before the rebrand, at a StratusClean annual meeting in Las Vegas, he told a room of franchise owners that AI was going to change how customers found them. It did not go down well at the time. Several of them raised it with him again years later.

    The full StratusClean story

  3. Pepperdine University

    Marketing instructor

    Taught marketing at Pepperdine. He also holds a Master of Divinity from Pepperdine and a Bachelor of Arts in Speech Communications.

  4. Protestant ministry

    Pastor, now retired

    Years of weekly public speaking to a live audience, which is where the speaking came from long before the marketing did.

  5. Desktop publishing from 1988

    In 1988, in high school, he produced an entire newspaper on a Macintosh. By 1989 he owned a business built on a Mac SE and a laser printer. This is the first of the five platform shifts he has worked through: desktop publishing, the web, search, social, and AI visibility.

Other current roles

  • MarketingOB1: creator and author of the publishing and teaching platform.
  • Entrepreneur Magazine and Authority Magazine: contributor.
  • Boston Scientific: Patient Ambassador.