Fractional CMO
Executive marketing leadership for growth-stage, franchise, and multi-location organizations.
In brief
Some businesses do not need another vendor.
They need a marketing leader who can bring the moving parts together, set direction, improve accountability, and help the business grow with less waste and less confusion.
Why this existsWhen the work is not the problem, leadership is.
Many organizations already have marketing activity. They have agencies, staff, software, meetings, and reports. What they lack is clear direction, aligned priorities, stronger accountability, and experienced judgment.
Fractional CMO work exists to solve that problem.
The engagementWhat a Fractional CMO engagement includes.
Executive marketing leadership
Clearer priorities and decision-making
Oversight of agencies, vendors, and internal teams
Better connection between marketing activity and business outcomes
Positioning and growth guidance
Budget and resource judgment
Leadership accountability
Every engagement is scoped to the organization’s complexity, goals, and current team structure.
Why MikeWhy businesses bring in Mike Millett.
Mike Millett combines strategic judgment with real operating experience. He has led marketing through platform shifts, built systems, improved visibility and accountability, and helped businesses become easier to understand, trust, and choose.
His background includes franchise growth, rebranding, systems work, reputation improvement, training, and the practical realities of getting marketing to perform inside a real organization.
Franchise and multi-locationEspecially relevant for franchise and multi-location organizations.
Franchise and multi-location businesses often need stronger alignment between brand, local visibility, reputation, training, operations, and growth. That is one reason Mike’s experience can matter more than a generic outside marketer.
The companyDelivered through Digilu.
Fractional CMO engagements are delivered through Digilu. This site establishes the authority and fit. Digilu scopes the work, contracts the engagement, and provides the operational support behind it.
Adaptive Brand Management gets the work done. Fractional CMO leads the work.
CostStarting at $5,000/month.
Fractional CMO engagements are custom scoped based on the level of responsibility, organizational complexity, leadership involvement, and support required.
Every engagement is quoted individually.
Next stepNeed executive marketing leadership?
Start the conversation through Digilu, which will determine whether a Fractional CMO engagement is the right fit.