More than 30 years inside every marketing shift.

Mike Millett founded Digilu in 1999. He ran marketing at Stratus for four years, #1 on Entrepreneur’s Fastest-Growing Franchise list every one of them. Five platform shifts, and he saw each advantage become a commodity. Send the outlet, the date and the angle.

A note to Mike

Mike,

I’m , at .

We’d like you for ,

recorded around .

Reply to me at

  • $1B+recovered by Robertson & Associates for fire survivors reached through the platform Mike built
  • #1×4Entrepreneur’s Fastest-Growing Franchise, 2023 to 2026, while Mike was VP of Marketing at Stratus
  • 3.4→4.7Google rating across the Stratus franchise system, from when Mike started to when he left

For the hostWhat Mike talks about.

AI and how businesses get found

What AI systems can now find, read and verify about a business before a customer ever reaches its website, and what that changes.

Trust before reach

Why more advertising does not repair weak trust, and what to fix before spending more to be louder.

Customers in motion

Why the funnel stopped explaining the customer, and the Marketing Helix, the model he developed to replace it.

Changing a national brand

Four years inside the Stratus to StratusClean transformation: what changed first, and why the name changed last.