The next shift, before the room feels it.
More than 30 years inside every marketing shift, from desktop publishing to AI. Four years running marketing at Stratus, #1 on Entrepreneur’s Fastest-Growing Franchise list every one of them. Tell him about the room: who is in it, what they are deciding, and when.
A note to Mike
- $1B+recovered by Robertson & Associates for fire survivors reached through the platform Mike built
- #1×4Entrepreneur’s Fastest-Growing Franchise, 2023 to 2026, while Mike was VP of Marketing at Stratus
- 3.4→4.7Google rating across the Stratus franchise system, from when Mike started to when he left
TopicsEvery talk is built for the room.
Trust First
Attention is expensive when trust is weak.
A talk about the trust environment customers enter before they decide whether to believe the marketing.
Elevate or Vanish
What happens when the market changes before the organization does.
Built from the four-year Stratus transformation and the tension between seeing a needed change and getting an organization ready to make it.
Customers in Motion
Why the funnel stopped explaining the customer.
The Marketing Helix and the forces of trust, relevance, timing and competing choices around customers who never stop moving.
The Next Commodity
Execution always commoditizes.
A talk about recognizing the moment when a once-valuable capability becomes the expected minimum and deciding where the next advantage moves.