Selected work where the stakes were real.

Mike Millett founded Digilu in 1999 and runs it today on Adaptive Brand Management. From 2022 to 2026 he was VP of Marketing at Stratus Building Solutions.

  • $1B+recovered by Robertson & Associates for fire survivors reached through the platform Mike built
  • #1×4Entrepreneur’s Fastest-Growing Franchise, 2023 to 2026, while Mike was VP of Marketing at Stratus
  • 3.4→4.7Google rating across the Stratus franchise system, from when Mike started to when he left

In brief

Three pieces of work. Each one moved something that was hard to move.

They show how he decides, what he builds, and why his work now runs as Adaptive Brand Management at Digilu.

Selected workThree where the stakes were real.

A platform for California wildfire survivors, a national franchise system, and the company Mike has run since 1999.

  1. Homes with a wall of wildfire burning directly behind them
    Wildfire marketing

    The path survivors used to find their firm.

    Mike built and operated the marketing platform that connected California wildfire survivors with Robertson & Associates.

    He owned the platform, the communication and the path that brought people to the firm.

    Robertson & Associates reports more than $1.376 billion in settlements recovered for its clients.

    cawildfirelawsuits.com

  2. Entrepreneur Fastest-Growing Franchise 2023 Entrepreneur Fastest-Growing Franchise 2024 Entrepreneur Fastest-Growing Franchise 2025 Entrepreneur Fastest-Growing Franchise 2026, recorded as a first in the history of the list
    Badges are Entrepreneur Media, LLC, used with permission.
    Stratus

    Four years. Number one every year.

    Mike ran marketing for Stratus Building Solutions, a national commercial-cleaning franchise system of almost 100 master franchisees and more than 5,000 unit franchisees.

    His remit: reputation, franchise recruitment and training, CRM and HubSpot, accountability, social strategy and brand positioning.

    Stratus ranked #1 on Entrepreneur’s Fastest-Growing Franchise list four consecutive years, 2023 to 2026.

    The four years ended in a new name: StratusClean.

    Stratus Building Solutions to StratusClean

  3. The Digilu website
    Digilu

    Founded in 1999. Still ahead of the shift.

    Mike founded Digilu in 1999 and runs it today.

    It has stayed useful through the web, search, social platforms and now AI.

    Its work runs as Adaptive Brand Management, and Mike’s commercial work runs through it.

    Digilu

CreditsAlso on the record.

Documentary

NICK: Biography of a Determined Man

Producer on the 2010 Nick Vujicic documentary.

The documentary