Digilu
Trust Wins. Founded by Mike Millett in 1999, and behind the reputation work for Francis Chan and Nick Vujicic / Life Without Limbs.
In brief
Mike Millett founded Digilu in 1999 and runs it today.
It started on the web and has worked through search, social and now AI.
Each shift turned what clients used to pay for into a commodity. Digilu kept moving to the work that still decides whether a business is chosen.
Mike’s roleFounder, operator and strategy lead.
Mike created Digilu and has carried it through multiple generations of digital marketing.
His role today is centered on the operating strategy behind Adaptive Brand Management: identifying what is changing around a business, determining what matters and making sure somebody remains responsible after the first project ends.
The recordWhere trust carried the business.
Personal brands
Reputation work for people whose name is the organization, including Francis Chan and Nick Vujicic / Life Without Limbs. The name on the work is the name people judge.
AIOInsights
Digilu’s diagnostic for what AI can find, read and verify about a business.
The Observatory
The measurement layer behind every membership: what changed around the business, what Digilu did about it, and what happened next.
Adaptive Brand Management
The operating discipline Digilu runs for its clients: watch what changes, decide what matters, act, and verify what happened.
Who it is forBusinesses that want someone to own it.
Digilu works with businesses that want one company responsible for how they are found, trusted and chosen, month after month.
It is not built for one-off projects. Commercial work with Mike starts at Digilu.
What Digilu does nowOngoing responsibility instead of another one-time project.
Websites, search, advertising, AI visibility, reputation and content are capabilities.
They are not the product.
The product is the responsibility.
Digilu manages the changing environment around how a business is found, trusted and chosen.