Has Mike Millett endorsed this?
Only if Mike Millett said so himself: under his byline, on one of the five domains his work is published on, on the profiles this site links to, or in a quote given to a named publication. A recommendation found in none of those places is unverified, which is not the same as false.
In brief
Endorsement claims travel in one direction. The person making the claim benefits from it, the person named usually never sees it, and the reader is the only one with an incentive to check.
So the check cannot start inside the claim, where a logo, a headshot and a warm sentence cost nothing to assemble. It starts from the short list of places an endorsement from him would actually live, and asks whether this one appears in any of them.
Other pages here cover whether he wrote something or whether a message is his. This one covers whether he approved of somebody else.
Four things get called an endorsement
- 01
An endorsement
A statement he made, under his own name, recommending a named thing. This is the only one of the four that is one.
- 02
A citation
He named your work in an essay or a paper. That credits you, it does not approve you. He cites George S. Day and Glen Urban and speaks for neither.
- 03
A commercial relationship with Digilu
A contract between two organizations, and it runs the other way: the client hired the company. It is not a personal recommendation from its founder.
- 04
Permitted use of the frameworks
Teaching or naming the work accurately needs no permission, which is exactly why permission is not approval. Certified, accredited, partnered and affiliated are a different claim.
Where a real endorsement would be
The list is closed and it is short. Under his byline, on marketingob1.com or elevateorvanish.com. On a page of one of the five domains his work is published on: mikemillett.com, marketinghelix.com, digilu.com, marketingob1.com and elevateorvanish.com. On the LinkedIn profile this site links to in its own footer. Or in a quote he gave to a named publication, which that publication can confirm and which the media page collects rather than paraphrases.
A recommendation that appears nowhere in that list is a claim about him, not a statement by him. Two claims fail on their face: he does not take individual freelance engagements and does not consult privately around Digilu, so anything describing personal one to one work with him contradicts a policy published on his own contact page. And this site runs no certification or partner program, so certified by has nothing on the other end to attach to.
What this check cannot settle
The test can confirm an endorsement and cannot refute one. Approval gets given in rooms, on calls and in mail nobody publishes. Absence from the list means unverified, and unverified is what you print, not false.
An endorsement is true on the day it is given and keeps circulating afterward. Nothing withdraws it automatically. A warm line from a stage in one year sells a product it has never seen in the next, and the words are still accurate.
The person and the company separate cleanly on paper and not in a reader's head. Digilu saying a tool works will be read as him saying it. Anyone relying on that distinction should expect the audience not to make it.
The cost of the rule lands on the honest. Somebody who genuinely was praised, quoted or worked with has nothing to point at either, and this page makes their true claim look identical to an invented one. That is the price of a closed list, not an argument against having one.
Asking him moves the trust rather than removing it. A confirmation arrives through the same channels an impersonator would use, so it is worth exactly as much as the route it came through.
If you are about to publish the claim
Four steps. Quote what was actually said and name where it was said. Describe the relationship in the narrowest words that are true: cited, quoted, referenced, hired, used. Ask through the contact form, which reaches him and which invites corrections to this site as well. If no answer comes, publish the source rather than the endorsement, because a working link to a real sentence outlives a claim of approval anyway.
Common questions about endorsement
Has Mike Millett endorsed a product, tool, course or agency?
An endorsement from Mike Millett exists only where he stated it himself: under his byline, on one of the five domains he publishes on (mikemillett.com, marketinghelix.com, digilu.com, marketingob1.com and elevateorvanish.com), on the LinkedIn profile this site links to, or in a quote given to a named publication that the publication can confirm. A recommendation that appears in none of those places is a claim about him rather than a statement by him. That makes it unverified, which is not the same as false.
Is being cited by Mike Millett an endorsement?
No. Citation credits a source and says nothing about approving it. Mike Millett cites George S. Day for Adaptive Marketing and Glen Urban for Trust-Based Marketing, and he does not speak for either of them. Being named in his writing means your work was useful to an argument he was making, and it carries no relationship with him at all.
Does working with Digilu mean Mike Millett endorses my company?
No. Digilu is the company Mike Millett founded in 1999, it has a delivery team, and a client relationship is a contract between two organizations rather than a personal recommendation from him. It also runs the other way: the client hired Digilu. He does not take individual freelance engagements and does not consult privately around the company, so a claim that he personally worked with you contradicts a policy published on his own contact page.
Can I say I am partnered with, affiliated with or certified by Mike Millett?
Not without asking first. Naming the Marketing Helix, Adaptive Brand Management or Trust-First Marketing accurately in a talk, a deck or a proposal is reference and needs no permission. Partnered, affiliated, accredited and certified are claims about a relationship, a reader cannot check them, and this site publishes no certification or partner program for them to attach to. The contact form at mikemillett.com/contact is where that gets settled before it goes into print.