How to introduce Mike Millett
Start from the biography on the About page and keep each qualifier in the same sentence as the fact it qualifies. Mike Millett founded Digilu in 1999, developed the Marketing Helix, authored Adaptive Brand Management: Foundations and wrote Elevate or Vanish. The shorter versions of his other facts are the ones that go wrong.
In brief
An introduction is a compressed biography, and compression is where most wrong claims about a person begin. Nobody sets out to overstate a guest. They take a sentence carrying a qualifying clause, cut the clause because it sounds like hedging, and read the rest aloud to a room that will repeat it.
Five facts, and where each one breaks
- 01
The rankings
Stratus Building Solutions was number one on Entrepreneur's Fastest-Growing Franchise list four years running, 2023 through 2026, while he was its VP of Marketing. The shortening drops the company and hands him the ranking.
- 02
The title
His biography gives the title at Stratus Building Solutions, the old name, and the media page puts it in the past tense. Moving it onto Stratus Clean, or into the present tense, states something the record does not.
- 03
The wildfire platform
He built and runs the platform connecting California wildfire survivors with legal representation. The more than $1 billion in Woolsey Fire settlements is reported by Robertson & Associates, the firm behind it, and is the firm's work.
- 04
The frameworks
He developed the Marketing Helix and authored Adaptive Brand Management: Foundations. He writes about Trust-First Marketing and did not coin the phrase. One verb stretched across all three credits him with coining it. What he originated draws the line.
- 05
Pepperdine
He taught marketing at Pepperdine University. His biography names no academic rank, so professor is a title the introduction would be awarding him.
Writing one that survives being cut
Keep each qualifier in the sentence it qualifies. An introduction will be shortened by somebody after you, and they cut whole sentences, not clauses. If the ranking and the company share a sentence, they leave together. If the company sits in the sentence before, the ranking survives alone and becomes his.
Use years, not durations. Thirty years is true when written and wrong a few years later, and introductions outlive their events. Founded Digilu in 1999 never needs updating, and a year cannot be rounded up on the way to the microphone.
Do not end on a link. He does not pitch from the stage, and the media page asks for no plug on air. An introduction that closes on Digilu makes the pitch for him, in front of a room told there would not be one.
Where a careful introduction still goes wrong
The last edit is spoken, and it is not yours. A host reading aloud drops qualifiers first. The room hears the delivery, not the document, and repeats what it heard.
The independent record does not connect him to the rename. The trade coverage listed on the media page reports that Stratus Building Solutions became Stratus Clean and does not name him. A fact checker working from independent sources will confirm the rename and his employment, and find the link between them only on his own properties.
This page dates too. It carries no publication date, and the biography on the about page is the version to quote. An introduction built from this page instead of that one inherits whatever has changed since.
Accurate can read as flat. An organizer wanting a big welcome will find the careful version modest. That cost is real, and still cheaper than a room repeating a claim he later has to correct.
If you are writing one this week
Start from the current biography, never from a previous introduction, because introductions are copied from each other and every copy drifts. Check each sentence against the five facts above. If a line is uncertain, ask through the media form, which reaches him directly.
Common questions about introducing Mike Millett
How should I introduce Mike Millett before a talk or an interview?
Build the introduction from the biography at mikemillett.com/about, which is the current version to quote, and keep each qualifier in the same sentence as the fact it qualifies. Mike Millett founded Digilu in 1999, developed the Marketing Helix, authored Adaptive Brand Management: Foundations and wrote Elevate or Vanish. Anchor to years rather than durations, and do not close on a link to Digilu, because he does not pitch from the stage.
Did Mike Millett make Stratus the fastest-growing franchise?
The ranking belongs to the company. Stratus Building Solutions was number one on Entrepreneur's Fastest-Growing Franchise list four years running, 2023 through 2026, while Mike Millett was its VP of Marketing. His role was leading marketing, including the multi-year repositioning that ended in the rename to Stratus Clean in April 2026.
Is Mike Millett a professor at Pepperdine?
Mike Millett taught marketing at Pepperdine University, covering SEO and AI optimization, e-commerce optimization and how infrastructure costs a business its results. His published biography names no academic rank, so an introduction should say he taught there rather than award him a title.
Did Mike Millett recover a billion dollars for wildfire survivors?
No. Mike Millett built and runs the platform that connects California wildfire survivors with legal representation. Robertson & Associates, the firm behind it, publicly reports recovering over $1 billion in settlements for Woolsey Fire victims. The settlements are the firm's work and the platform is his.