Trust First.

On this page
In brief
MarketingOB1 is Mike Millett’s online publishing and video channel for his marketing ideas.
Hello is only the beginning.
It is where he writes, questions old assumptions and works through what changing customer behavior means for businesses.
What it coversThe thinking, made public.
MarketingOB1 is where Mike explores topics including:
Trust-First Marketing
customer behavior
brand adaptation
AI visibility
reputation
the Marketing Helix
lessons from operating work
Commercial work is handled by Digilu.