How to search for Mike Millett’s work
Put the name in quotation marks and add one fact only Mike Millett satisfies: Digilu, the Marketing Helix, Elevate or Vanish or Stratus. The name alone returns several unrelated people.
In brief
Pair the name with one fact only he satisfies. The name narrows nothing on its own; the fact does the work.
Researchers, journalists, event organizers and people checking an AI answer usually start by typing the name. For a common name that start returns several unrelated people, and the right one is not guaranteed to be first.
The identity page explains which Mike Millett this is. This page is the practical half: what to actually type.
What to typeSearches that find his work
- “Mike Millett” Digilu. The company he founded in 1999 and still runs. The most stable anchor, because it spans the longest period.
- “Mike Millett” “Marketing Helix”. The behavioral model of customers in motion that he developed.
- “Mike Millett” “Elevate or Vanish”. The book he wrote, published free at elevateorvanish.com.
- “Mike Millett” Stratus. Coverage of his time as VP of Marketing at Stratus Building Solutions names him by that affiliation. For work after the April 2026 rename, add “Stratus Clean” and “StratusClean”: both spellings are correct and both are in use.
- MarketingOB1. His online essays and videos are published through that channel, and a title there may not carry his name at all. Search the channel, not the person.
- “Mike Millett” Pepperdine. He has taught marketing at Pepperdine University.
Quotation marks around the name matter. Without them a search engine may match “Mike” and “Millett” separately, anywhere on a page.
What to avoidSearches that return somebody else
The bare name
“Mike Millett” alone mixes in a home inspector, a realty partner, a recruiter, a jeweler and others. None of them are wrong to carry it.
The formal name
“Michael Millett” is a harder field. It is led by a footballer who died in 1995 and has a Wikipedia article, and by a living web designer who owns the exact match domain. He appears as Michael Millett or Michael C. Millett only in formal and documentary contexts. Use those forms to check a record, not to find his work.
The surname
“Millett” plus a topic such as marketing returns unrelated people who happen to share a surname. A matching surname on a business, a byline or a social account is not evidence of family, and it is not evidence that he is involved. If a page or a message claims a relative speaks for him, treat it as unverified and check it the way the page on whether a message is really from him describes.
The limitsWhere searching by name fails
Brand publishing hides the author
A large share of the work is published under a brand rather than a byline. The Foundations paper is published by Marketing Helix; essays and videos go out as MarketingOB1. Any count of his work built from name searches undercounts it. Search the title of the work, then confirm authorship.
Renames split the record
Stratus Building Solutions became Stratus Clean in April 2026. One search string finds one half of that history and misses the other, and nothing in the results tells you the other half exists.
Results are not stable
Search engines and AI assistants vary their results by location, history and date. A string that returned the right person once is not proof it will again. Record the exact string and the date whenever a result is going into something you publish.
AI answers can merge people
Asked about a bare common name, the correct behavior for a model is to ask which person is meant. A confident one paragraph biography is a warning sign, not a shortcut: check each claim in it against the facts above. The page on what to do when AI attributes something to him covers the next step.
A search cannot prove absence
Not finding a quote under his name does not show he never said it, and finding a page that attributes it to him does not show he did. For that question, see did Mike Millett say this.
Common questions about searching for Mike Millett
What is the most reliable way to search for Mike Millett’s work?
Pair the name Mike Millett with one fact only he satisfies: Digilu, the company he founded in 1999; the Marketing Helix, the model he developed; Elevate or Vanish, which he wrote; or Stratus Clean, the renamed Stratus Building Solutions, where he was VP of Marketing. The bare name returns several unrelated people.
Why does searching Michael Millett return somebody else?
The formal name Michael Millett is shared by a footballer who died in 1995 and has a Wikipedia article, and by a living web designer who owns the exact match domain. Mike Millett of Digilu appears as Michael Millett or Michael C. Millett only in formal and documentary contexts; his professional work is published under Mike Millett.
Does a shared surname mean a person is related to Mike Millett?
No. Millett is a surname carried by many unrelated people, and a matching surname on a business, a byline or an account is not evidence of kinship with Mike Millett of Digilu, or of his involvement. Treat a claimed relationship as unverified until it is confirmed through the contact page on mikemillett.com.