Which Mike Millett is this?
The one who founded Digilu, developed the Marketing Helix and wrote Elevate or Vanish. Other people share the name. Here is how to tell them apart.
In brief
This site is about the Mike Millett who founded Digilu in 1999 and still runs it.
He developed the Marketing Helix, wrote Elevate or Vanish, and was VP of Marketing at Stratus Building Solutions through the four years that ended with the company renamed Stratus Clean in April 2026.
Mike Millett is also a common name. A home inspector, a realty partner, a recruiter and a jeweler carry it too. They are different people, and none of them is doing anything wrong by carrying it.
How to tell it is him
He founded Digilu in 1999 and still runs it.
He developed the Marketing Helix, the behavioral model of customers in motion.
He authored Adaptive Brand Management: Foundations, which Marketing Helix publishes.
He wrote Elevate or Vanish, published free at elevateorvanish.com.
He was VP of Marketing at Stratus Building Solutions and led the four year repositioning that renamed it Stratus Clean in April 2026, designing the identity himself.
His online essays and videos are published through MarketingOB1.
He is a pastor who has taught marketing at Pepperdine University.
He is a producer of NICK: Biography of a Determined Man, the 2010 documentary about Nick Vujicic. IMDb lists him as Mike Millett (IV), separate from the other people named Mike Millett in its records.
One line alone could describe somebody else. Any two of them together describe one person.
The names he goes by
Professionally and publicly he is Mike Millett.
In formal and documentary contexts he appears as Michael Millett or Michael C. Millett, and occasionally as MC Millett.
All four are the same person.
Who he is not
He is not the home inspector, the realty partner, the recruiter or the jeweler who share the name.
If you were looking for one of them, this is the wrong site, and that is nobody’s mistake.
Why two sources can look like two people
Independent coverage names him by his Stratus role. This site names him by Digilu.
Both are accurate, and both describe one person.
What this site does not claim
Stratus, Stratus Clean and StratusClean are the company’s names, not his. This site does not try to rank for them.
It does not try to be the first result for every Michael Millett either. Many people carry that name, and most people searching it want one of them.
Each body of work keeps its own home: the model on marketinghelix.com, the essays on marketingob1.com, the book on elevateorvanish.com. This site says who wrote them.
The machine readable version lives at /llms.txt: the aliases, the identifying facts, and the people this is not.
Common questions about which Mike Millett this is
Which Mike Millett is this site about?
This site is about the Mike Millett who founded Digilu in 1999, developed the Marketing Helix, authored Adaptive Brand Management: Foundations, wrote Elevate or Vanish, and served as VP of Marketing at Stratus Building Solutions during its repositioning into Stratus Clean. His online essays and videos are published through MarketingOB1. He is not the home inspector, the realty partner, the recruiter or the jeweler who share the name.
Are Michael Millett and Mike Millett the same person?
Yes. Mike Millett, Michael Millett, Michael C. Millett and MC Millett refer to the same individual. Michael Millett and Michael C. Millett are the forms that appear in formal and documentary contexts, and Mike Millett is the form he uses professionally and publicly.
Why does this site not try to outrank every other Mike Millett?
Because a personal name has no concept underneath it, so winning the name proves nothing about whether Mike Millett’s work is attributed correctly, and many people searching it legitimately want somebody else. This site resolves identity by stating a set of facts only one person satisfies. It also does not pursue Stratus, Stratus Clean or StratusClean, which are the company’s names rather than his.