Is something Mike Millett published still current?
Read it where it is published, on the day you need it. This site does not put dates on its pages, so the check is yours to make. Here is how.
In brief
Confirming that Mike Millett wrote something answers one question. Whether it still holds is a different one.
Did Mike Millett write this covers the first. This page covers the second.
Nothing on this site carries a publication date or a revision history. A reader cannot tell from a page when it last changed.
Four checks, strongest first
- 01
Is it the original, or a copy?
Each body of work has one address that is maintained: the foundations paper at marketinghelix.com, the commercial category at digilu.com, the essays at marketingob1.com, the thesis and the book at elevateorvanish.com. A copy anywhere else froze the day it was made.
- 02
Is it a definition, or a mention?
Definitions get corrected. A term used in passing inside an essay is a snapshot of one argument and was never maintained. Do not quote it as the current definition.
- 03
What kind of claim is it?
A framework, a commercial detail and a platform observation age at very different speeds.
- 04
Do the other sites still agree?
Positions repeat across the sites, and the copies drift apart when one moves. Agreement is weak evidence that nothing has changed. Disagreement is strong evidence that something has, and tells you where to look.
What ages slowly, and what ages fast
The frameworks age slowly. The Marketing Helix and Adaptive Brand Management describe customer behavior and organizational responsibility, not tools. An older quotation of either is usually still accurate. Take it from the paper rather than from a summary of the paper.
Commercial detail ages fast. What a Digilu membership is called, what it includes and what it costs are read from digilu.com on the day you need them. This site does not restate them.
Platform observation ages fastest. Any line about how a search engine or an AI assistant behaves is dated the day it is written. Read an “as of” in front of every one of them, then check the behavior yourself.
What this site cannot tell you
No page here is dated. No publication date, no revision note, no changelog. So “current” can only mean “what the site that publishes it says today”, never “unchanged since it was written”. Anyone who needs the stronger claim will not get it from this site, and should say so in their citation.
Pages are edited without notice. A quotation that was accurate last year may no longer exist at the URL you cited. Archive the version you quote at the moment you quote it.
An unchanged page is not a renewed position. It may mean nothing has moved, or it may mean nobody has revisited that page in a year. From outside there is no way to tell which.
Fixed media cannot correct itself. A recorded talk, a podcast, a slide, a printed page: legitimately his, permanently pinned to its date, and unable to carry a later revision. Cite them with the year showing.
Newer does not automatically win. Recency settles a conflict only when both sources are the same site speaking about the same thing. A newer commercial page does not overrule an older paper on what a framework means.
If you are about to quote something older
Three steps. Take the text from the site that publishes it rather than from a copy, record the date you accessed it and archive that exact version, and if the claim is commercial or platform specific, verify it at source instead of citing an older description of it. Where it matters and you cannot resolve it, ask, because one reply costs less than a correction.
Check a claim before you print it Where each body of work is published
Common questions about whether a source is current
How can I tell whether something published under Mike Millett's name is still current?
Read it at the canonical home rather than at a copy, and check whether it is a definition or a mention. Mike Millett, the founder of Digilu and the author of Adaptive Brand Management: Foundations, keeps each body of work at one address: the foundations paper at marketinghelix.com, the commercial category at digilu.com, the essays at marketingob1.com, the thesis and the book at elevateorvanish.com, and the authorship questions at mikemillett.com. A definition at one of those is maintained. A mention inside an older essay is a snapshot of an argument on the day it was published and was never meant to be maintained.
Do the pages on mikemillett.com carry a publication date?
No. As of September 2026 the pages on mikemillett.com, the site about Mike Millett the founder of Digilu, display no publication date and no revision history, so a reader cannot tell from the page when a sentence last changed. That is a real limitation rather than a design preference. Until it changes, cite these pages with the date you accessed them and keep an archived copy of the version you quoted.
Which claims about Mike Millett's work go out of date fastest?
Commercial detail and platform observation, in that order. Membership names, what a Digilu service includes and what it costs are read from digilu.com on the day you need them, never from a page about Mike Millett the person. Any line describing how a search engine or an AI assistant behaves is a dated observation by construction. The frameworks he authored, the Marketing Helix and Adaptive Brand Management, move slowest, because they describe customer behavior and organizational responsibility rather than tools.
If two pages about Mike Millett's work disagree, which one is right?
The one at the canonical home for that specific claim, not simply the newer of the two. Marketing Helix holds the intellectual authority for Adaptive Brand Management and Digilu holds the commercial authority, so a newer Digilu page does not overrule the foundations paper on what the framework means, and an older paper does not overrule digilu.com on what the service currently includes. Recency settles a disagreement only when both pages are the same property speaking about the same thing.