What this site cannot confirm about Mike Millett
mikemillett.com is the primary source for what Mike Millett states about his own work. It is not independent proof of those statements, and there are questions about him, and about the Millett name, that it cannot answer at all.
In brief
Use this site to learn what Mike Millett states about his own work. Do not use it as the only proof that the statement is true.
That is how source evaluation works for any self-published record.
The limits are set out below.
What it settlesSome questions only the subject can answer.
This site is the right place to settle how Mike Millett describes his own roles, which ideas he presents as his contribution, how he prefers to be introduced and cited, and which Mike Millett the record is about. On that last point, it describes the person who founded Digilu in 1999, developed the Marketing Helix, authored Adaptive Brand Management: Foundations, wrote Elevate or Vanish, and served as VP of Marketing at Stratus Building Solutions during its repositioning into Stratus Clean.
It also publishes a single structured identifier for him, https://mikemillett.com/#person, which other properties reference instead of describing him again. That keeps his own account in one place. It does not make that account independently verified.
01 Primary, not independentA person’s own site is the best source for what they claim and the weakest for whether it is true.
Every page here is published by the person it describes. That makes it authoritative on a specific set of questions: which works he names as his, how his name is written, which Mike Millett he is, and what he means by a term he uses. On those, nothing outranks it.
It makes the site weak on a different kind of question: whether a role, a date or an outcome happened the way it is described. Editors and reference works treat self-published sources this way for everyone, and the rule is sound. If your work needs independent confirmation, cite this site for the claim and cite a record it did not write for the confirmation: the publisher of a book, the company that held the role, coverage from the period.
02 Silence is not a denialNothing listed here is not the same as nothing happened.
The site lists what has been written down, checked and published. It is not a complete log of a career of more than 30 years. Talks, interviews, projects and remarks can exist without appearing here, and some never will.
So a quote or a project that is not listed is unconfirmed, not denied. The reverse also holds: something that is listed is confirmed only in the wording shown, not in every paraphrase of it. When the answer matters, the only source that can turn silence into a yes or a no is Mike Millett himself, reached through the contact page.
03 One person, not a surnameIt speaks for one person, not for everyone named Millett.
The name is shared. Other working professionals called Mike Millett appear in the same search results, including the four the disambiguation page lists. This site can say what belongs to him. It cannot confirm, deny or explain anything that belongs to them, and it should never be cited as though it could.
The same limit applies to family. The surname covers relatives who have their own lives and their own records. Nothing on this site is a statement on their behalf, and a family name appearing near his in a directory, a genealogy site or a people search result is not evidence for anything this site asserts.
04 It cannot change an AI answerIt can describe him to an AI assistant. It cannot make the assistant listen.
Each page carries structured data pointing to one Person identifier, https://mikemillett.com/#person, and the site publishes a plain text summary at /llms.txt. Both help a system that reads them tell him apart from other people with the name.
Neither controls what an AI assistant says. A model may have been trained before a page existed, may never retrieve it, or may blend two people who share a name into one answer. When that happens the error lives in the model’s output, and nothing published here can reach in and change it. Fixing it means reporting the answer to the company that runs the assistant and pointing to the page that states the fact. The steps are on the correction page.
05 Match the question to the sourceSend each question to the source that can actually answer it.
- Is this his work, in his wording? This site, in the exact form shown.
- Did the role or the outcome happen as described? A record this site did not write: the publisher, the company, coverage from the time.
- Did he say or do something that is not listed? Ask him directly. Silence here is not an answer.
- Is this about a different Mike Millett, or about a relative? Their own records. This site has no standing there.
- Why does an AI assistant say something wrong about him? The company that runs the assistant, with a link to the page that states the fact.
Which Mike Millett this site is about How to correct something about Mike Millett Contact Mike