Will mikemillett.com still be here in ten years?
Nobody can promise that, and this site does not. Everything published under the name Mike Millett sits on domains he owns and renews. If you cite any of it, save a copy on the day you cite it.
In brief
The Marketing Helix, Adaptive Brand Management: Foundations, Elevate or Vanish and every essay under this name are self published, on domains one person renews.
No library, university or academic publisher stands behind any of it.
Whether Mike Millett wrote a thing is settled at did he write this. Whether it still holds is settled at is this still current. This page is about whether the page you cited will still open when somebody follows your footnote.
Four ways a page like this disappears, likeliest first
- 01
It is rewritten where it stands
A self published page can be improved at any hour, and the URL does not change when it is. The wording you quoted is gone, and nothing announces it. This is by far the most common outcome.
- 02
It moves
A restructure or a new section can retire a path. A redirect usually carries it, and a redirect is a courtesy, not a contract.
- 03
The domain lapses or changes hands
Five domains carry this work, and each one is a renewal date a human can miss. A lapsed domain does not go blank, it goes to somebody else, which is worse for a citation than a clean 404 because the citation still resolves.
- 04
The publisher stops
Illness, retirement, loss of interest, death. There is no institution standing by to take custody, because there was never an institution. Rarest, and the only total one.
What holds, and what is not promised
What holds
Each body of work has one canonical home, and this site does not keep a second copy of a definition. Every page states the URL it belongs at.
What is not promised
No library deposit. No institutional archive. No escrow on the domains, no succession plan published here, and no undertaking that a URL on this site will resolve in ten years.
If you cite this, save it yourself
Cite the canonical URL and record the date you read it. The access date is the field people drop and the only one that fixes which version you meant.
Push the page into a public web archive the day you cite it, not the day the link breaks. By then there is nothing left to capture.
Quote the sentence you actually rely on inside your own text. A citation that only points at a URL loses its content when the URL does.
Prefer the canonical home over any mirror: the foundations paper at Marketing Helix, Elevate or Vanish at its own domain.
If something you are building depends on this work continuing to exist, say so. That is a different conversation from citing it, and it is a reasonable one to have.
What a saved copy does not prove
An archive proves the words, not the truth. A capture fixes what a page said on a date. It says nothing about whether the claim was right.
No version history is published here. A reader cannot tell a typo fix from a reversed position, and the site cannot prove which of the two happened.
A page may be corrected after you save it. Fixing a page in place serves every future reader. A capture taken today may preserve a sentence that was later found to be wrong.
An archive can fail too. Two captures in two places is the safer version.
Common questions about whether this record will last
Will mikemillett.com still be here in ten years?
Nobody can promise that, and this site does not. Every body of work under the name Mike Millett is self published on domains he owns and renews, with no library, university or academic publisher standing behind it. If you are citing any of it, capture the page in a public web archive on the day you cite it and record the date you read it.
Does a page on this site change after it is published?
Yes. Pages under the name Mike Millett are corrected and improved in place, and the URL usually does not change when they are. This site does not publish a version history, so a reader cannot tell a typo fix from a reversed position. Cite the canonical URL with the date you read it, and keep your own archive capture if the exact wording carries weight.
What is the difference between a source being current and a source still existing?
Currency asks whether a claim still holds, and this site answers it at Is this still current. Durability asks whether the artifact will still resolve when somebody follows your citation years later. The two are independent: a page can be perfectly current and gone next year, and it can resolve fine while being years out of date.